Football clubs in the ESPORT: »5 different types

Who looks around only in the Bundesliga, which will soon notice: this site, the probably inspired each other — or at least a similar philosophy. In keeping with the core business is regarded by the German associations: all about the ball s why they are our first type.

Football Crazy

For football crazies hold, eSport all well and good. But it is a football club and that s why the dedication stop there were the action leaves the green. This variant poses little risk, because it is fundamentally not too expensive and is accepted uncritically by most fans.

In addition, there are clear synergies between the two departments whose professionals unite all the love of football and the (hatred) love for FIFA. Exemplary forms would Bertha BSC, VFL Wolfsburg, to name, or even Ajax Amsterdam for an international representative.

Football Crazy appear in two different forms: Some clubs spend more resources to star at international level, retract title and set up a streaming presence.

Others are more committed back and hardly look further than to participate in the Virtual Bundesliga and the orientation of own fan tournaments. A special case is also Borussia Dortmund: The project of the black-yellow focuses more on entertainment than on e-sports competition.

The casual gamers

Let s look over to England, we see a completely different approach to eSports. On the island barely a club on the virtual field engaged when EA Sports and INAMI urge not very strong on it. Most clubs do not have a FIFA-pro athletes, let alone athletes of other eSports disciplines.

Only once a year, if the virtual equivalent of the Premier League is pending, the premier League, you become the namesake of a FIFA player. This occurs officially on for the club after the tournament but the partnership ended. The situation is similar in many Spanish clubs.

The eSports romantics

A contrast to the casual players are the eSports romantics. They have realized that football simulations are popular though, other games but significantly larger eSports scene and thus have potential.

Your commitment goes beyond FIFA or PES out and goes back to titles like League of Legends or Rocket League. Often this is associated with higher costs, but can pay off the more, as the case shows Schalke.

Romantics often bring more courage. Just think of the fans: Some football fans speak out clearly against sports distant eSports title, a deeper engagement can enrage them. At the same time precisely that offers the chance to win many avid gamers as new fans who previously had no contact points about the club.

In Germany, except the FC Schalke 04 and Eintracht Frankfurt followed this route. International FC Barcelona of the supposedly well-known representative of the eSports romantic is.

The partner

Although football clubs are large, professional organizations, some prefer to trust in the expertise of the industry. They go into cooperation agreements with existing e-sports team to ensure a smooth start. Examples of which there are many: AS Monaco, AC Milan, Atlético Madrid, but also the 1 . FC Dagenham and 1. FC Cologne in Germany are to be mentioned.

The partnerships do not always forever and transform frequently over time — partly because of internal conflicts, partly because of different development ideas.

Most football clubs have then already achieved their objective gained expertise and used the reach of an existing brand in eSports to establish itself in the market. Paris Saint-Germain also could be cited as an example, the French club fits like a few other partner but just as well in our last class.

The Asia-lovers

If eSports newcomers marvel at high spectator or player numbers, often is also excluded that the largest part of the market is located in Asia — particularly in China and South Korea. Here eSports is accepted for some time and more deeply rooted in the culture. This also western football clubs want to benefit.

The Asia-lovers hope for long ranges and a seemingly gigantic audience, but which still has increasingly interested in football, no favorite club. PSG involved through cooperation with LED and Talon Esports in China and Vietnam. There they have a League of Legends- and a Data 2 team.

Through a partnership with the Chinese organization LED to Paris Saint-Germain has established a Data 2 team in the Asian market. PSG eSports

Manchester City tries to establish itself with FIFA online in the Asian room, while Premier League colleague Wolverhampton is on the road on China s mobile market. Finally, it should be noted that there are various opportunities for football clubs to engage in the escort. Sometimes the variants mix. None of the five species presented are mandatory or worse — in each category there are successful and deterrent examples. Clubs can thus decide what best suits them and their preferred variant is.